Hi , I’m Sam and despite being marginally obsessed with making things out of sugar – I’m also full of surprises. Here’s a taste of life beyond the mixing bowl:
Chainsaws & Cake Tiers
Yes, I have a chainsaw licence. No, I don’t use it to level cake tiers—but I could. It would be messy!
I Climbed a Mountain… Literally
Mount Kinabalu? Conquered it. And yes, I brought that same grit and balance to multi-tier structures.
Happy Camper, Always
Give me a starry night and a campfire and I’m in my element. Cake-free, and without WiFi.
A Little Obsessed with Les Misérables
If you hear me humming “Master of the House” while piping details, just smile and back away slowly
From sugar flowers to studio lights
My journey into cake artistry wasn’t a straight line—more like a beautifully layered sponge. Cakes have always been a part of my life. My aunt used to teach baking and cake decorating at what is now Southbank University, her and my mum used to make a lot of wedding cakes between them for friends and family. Of course back then it was all fruit cakes, royal icing and runouts. The industry has changed so much in that time.
Over the years, I’ve also worn many hats before arriving at my final destination: Community and Youth Manager, podcast host, sugarcraft tutor, Chair of Gravesend’s Sugarcraft Guild and I now invigilate at a local school – it gives me a bit of life outside of cake.
My interest in cake decorating started around 2007 when I made my son’s first birthday cake. It had been a difficult decision because my mum was still making cakes (a slightly older fashioned type style), and my friend is a pastry chef and she dabbled in cake making but made a more contemporary cake. The decision came, so as not to upset anyone, to bite the bullet and make the cake myself – a scribble note pad. That was it, no looking back, I was addicted.
Since then, I have opened (and closed) a cake decorating shop. We bought in a lot of skilled and well known tutors in the industry and I learnt a lot of my craft from them which I thank them enormously for.
My passion for edible art has deepened and taught me how powerful creativity and community can be. Today, I get to combine technical skill with storytelling, and nothing lights me up more than designing cakes that reflect the people they’re made for.
Helping couples design cakes as unforgettable as their wedding day
Your wedding day is magical, it is all about your and the journey you will go on together. This journey starts with your day, it is a reflection of you both as a couple. If you’re dreaming of a wedding cake that’s personal, elegant, and just a little bit extra, you’re in the right place. I work with couples who want their cake to be more than a dessert—it’s a centrepiece, a talking point, a delicious piece of art that captures your style and story. Whether you’re planning a grand celebration or an intimate affair, I’m here to bring your cake vision to life (and make the journey as fun and stress-free as possible).
A little proof of the pudding
I was so proud to be awarded Highly Commended in the Kent Wedding Awards 2026, Hitched Wedding Award Winner 2024 & 2025, and a Regional Finalist for The Wedding Industry Awards 2024.
The awards are wonderful but hearing from happy couples who say their cake was one of the best parts of their day. That’s what it’s all about.
What drives me?
Going the extra mile for every couple, everytime! Being that reassuring person on the end of the phone ensuring everything is running smoothly and delivering a wedding cake that shows artistry, skill, and authenticity. My mission is simple: to create wedding cakes that taste incredible and feel deeply personal. Every cake is a collaboration, and every client unique. You become part of my extended cake family.
